Of course, each one of us has his own style of writing, and the intention of the guide is not to cut off the individual creativity of each one, but to ensure Business Email List that the message always has a similar identity. Also, a style guide saves time. If everyone knows how to produce each of the types of content, the chances of delay, doubt and confusion Business Email List are less. You can also create guidelines for your Link Building strategy , both internal and external, preventing the incorporation of links from generating confusion or leading the Business Email List reader to messages that go against what you say. What should your style guide have?
Your style guide must include everything that the editor and proofreader need so that the final result is a quality text. In our style guide, for Business Email List example, we explain the hierarchy of links we use on the blog, our scanning Business Email List rules, the types of content that will be produced, and our writing manual. Thus, a freelancer who will produce content for the Business Email List Rock blog knows that we use the plural in the first person, that the texts are aligned to the left, the paragraphs are short and foreign words are not highlighted, among many other Business Email List things. In addition, we have a spreadsheet with our main keywords and the link that should be placed on them.
After all, on a blog that's been around for over 6 years, we can't expect everyone to know what text to link to "Content Marketing". This is, in fact, one Business Email List of the most important parts of our document. Much of an SEO strategy is based on Link Building. If each of our content producers chose a blog text with the keyword "Content Business Email List Marketing", we would never be able to rank the same post, as the link Business Email List strength would be divided. How to make your style guide?