Jun 18, 2022
In General Discussions
Lack of a distinct story (i.e., your content sounds like someone else's published)Focus too much on your products and services than your customers My point is to Job Function Email List give you things you might not think about. 1. Job Function Email List You answer questions rather than offer insights Oftentimes, we talk about answering your audience's questions rather than talking about your products and services. Do I believe this? Right. But, I like how Mark Schaeffer takes this further when he talks about content creation in his book Known: Answering customer questions is a solid strategy for beginners, but not ideal in every situation, especially in the Job Function Email List more crowded content niches. In that situation, you need to Job Function Email List focus on the insights, not just the answers. Insights, not answers. I love this sentiment because not only is it a deep digging approach where you can create the 10X content that Rand Fishkin talks about, but it's also something that only you can offer. Job Function Email List It comes from your point of view, not from the Job Function Email List regurgitation of what has been published. Successful content comes from your point of view, not regurgitation, says Michele Linn.