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Apr 12, 2022
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One thing to note is that integrating brand personas isn't always the most effective route. It really depends on the topic, the purpose of the content, and how it aligns with business goals, whether it's conversion or brand awareness building. over lapping buyer buy email list personasImage credit: Hugh HanGoing back to life insurance, let's say you're creating a consumer guide to a term life insurance policy, and the topic is how to get term life insurance when you're expecting your first baby. Because this is a narrower topic, while it may well appeal to young families or single mothers. it wouldn't make sense to include aging baby boomers.If you're not sure whether to include multiple buyers in a particular item, try starting with just one user. If you feel like you're leaving another essential group out of the conversation and not being buy email list able to talk about the larger issue, that seems like a strong argument for expanding your audience. Be as detailed as possible in your creative brief and work with your content creators to define and determine which audiences to reach and where. While this can increase complexity, incorporating buy email list multiple buyer personas into your content can add more value to your pieces. And in turn, this enables stronger work that does a more powerful job of engaging all of your target demographics.Skyword360 technology enables marketers to implement a unified content strategy and ensure that everyone from CMOs to content creators understands and follows it. Learn more.Featured Image Attribution: Priscilla Du Preez
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