Jun 11, 2022
In General Discussions
When private domain operation gradually becomes a executive list common strategy adopted by enterprises, enterprises may need to think about how to do private domain, in order to achieve effective growth under the current situation of increasing executive list customer acquisition costs. In this article, the author disassembles and summarizes Watson's private domain operation case, let's take a look. To be a private domain seems to be the consensus of many brick-and-mortar retail companies, Under the influence of the epidemic, online executive list channels have become a "stimulant" for large-scale retail companies, playing a role in countering the trend. At the same time, in recent years, the popularity of the “grass-planting model” of social apps such as Douyin and Xiaohongshu and the development and changes of consumer groups have forced the retail executive list industry to iteratively refresh, and the consumption model of the entire industry has been continuously reshaped and upgraded. Therefore, in 2020, well-known physical retail companies executive list such as Urban Beauty, Mengjie Home Textiles, Semir, and Sephora have all started their own private domains. Not only because the private domain community is a method worth trying to executive list increase GMV, but also because the private domain can bring accurate product promotion + growth to the brand side, and cope with the increasingly expensive traffic on all brand platforms. Competitive risk...