Apr 10, 2022
In General Discussions
1. More is better I don't usually say this but mailing list in this case, more IS better. You are allowed an unlimited number of lists - use them! Create lists based on location or association, on interests or participation. The idea is to create mailing list categories that you can then target with specific emails. For example, in addition to sending out a general invitation to your crafts fair you could send a special coupon to the list of people that purchased from you at the fair last year. If you are sending out an announcement for a live training event in the Northwest, you don't need to send it to your west coast or your international mailing list clients. You can, but you don't have to. You have options and options are good! 2. Let them choose As you create your sign-up landing pages, the pages where people are taken when they enter their names into your sign-up box, offer some list options. Let them tell you if they wish to receive updates on cooking classes or baking classes or both. You have the option of making your lists visible or not - use that option to post some of your more obvious choices like Cooking and Baking Class Updates while mailing list not displaying other lists like regions or purchase history. 3. You can send to as many or as few lists as you choose.